A first: The ONMT and the CNT join forces to revive tourism

The Moroccan National Tourist Office (ONMT) and the National Confederation of Tourism (CNT) signed, on Friday in Casablanca, an agreement, the first of its kind, covering several key aspects for the revival, which concern both the attractiveness of the sector as domestic tourism and innovation. Among the main initiatives of this convention, the creation of two Task Forces aimed at strengthening the presence of Morocco as a destination with international travel prescribers, indicates a joint press release from the ONMT and the CNT. This is an International Competitiveness Task Force whose mission will be to meet the markets to reassure and regain the confidence of international operators, as well as a Product Task Force whose mission will be to highlight the levers allowing to hoist Morocco to the best ranks of competitive destinations at the international level as well for Golf, MICE, cruises, water sports, nature and hiking… of all the active forces in the sector. This partnership symbolizes the Office's desire to work hand in hand with all tourism operators so that we can meet this challenge together,” said Adel El Fakir, CEO of the ONMT, quoted in the press release. For Hamid Bentaher, President of the CNT: “Through this new partnership, we are working to support tourism players in order to strengthen Moroccan competitiveness. We are thus laying the groundwork that will make it possible to forge an industry that is more resilient, more creative, and better able to meet the challenges of the recovery”. This partnership will also allow the two parties to unify their efforts in order to form a striking force vis-à-vis international competition and to initiate the challenges of relaunching the tourism sector at national and international level. The Office and the Confederation are also committed to working to strengthen domestic tourism, by pooling their expertise to develop innovative and practical solutions to problems related to distribution. Finally, the ONMT's mission is to support the digitization of the sector by training newly digitized operators in digital marketing and by raising awareness of the importance of Big Data and presence on the web. The Office is thus tirelessly pursuing its efforts to support and federate Moroccan tourism stakeholders and to create synergies between institutions and professionals in order to accelerate the growth of the tourism sector.