A promising start to the year for Moroccan craftsmanship

Moroccan craftsmanship, which has benefited from several programs to upgrade and strengthen its competitiveness in recent years, is starting the year with significant growth in exports. According to figures released by the Ministry of Tourism, Handicrafts and Social and Solidarity Economy, Morocco exported a value of 95 million dirhams (MDH) of handicrafts during the month of January, thus marking a growth of 39% compared to January 2022 and 72% compared to the same month in 2019. At retail, these are pottery (39%), carpets (23%), basketry (11%) and traditional clothing (9%) which predominated these exports with an overall share of 82%, at a time when brassware outperformed to show an increase of 200%, and wood 140%. By demand markets, the United States maintains its position as the leading importer of Moroccan handicrafts, with a share of 44%, ahead of France (15%) and Arab countries (9%). It should be recalled that the ministry had adopted a strategy for the development of Crafts by 2030 which aims to create “a modernized Crafts, value-creating, competitive and structured”. To do this, this strategy, split into three flagships (2021-2022 for recovery, 2023-2025 for transformation and 2024-2030 for acceleration), is based, according to the supervisory ministry, on four strategic issues to be addressed. namely, “the structuring and support of actors”, “the modernization of sectors through the optimization of their business models”, “the enhancement of the Human” and “the strengthening and optimization of the institutional organization” . This strategy was accompanied by a communication effort, between advertising campaigns, organization and participation in events related to crafts, especially abroad. In Morocco, in addition to the regional fairs, the National Crafts Week is intended to be the flagship event that offers a platform to craftsmen from the various sectors to showcase their products to national customers and foreign tourists. It is also a good opportunity for Moroccan crafts companies to discuss the challenges of the sector, to share experiences and best practices, as well as to meet international professionals. In addition to the image of Morocco, reflected by Moroccan craftsmanship on an international scale (the art, culture, traditions and history of different peoples and civilizations), this activity also contributes to the creation of jobs and added value, improvement of exports and development of territorial attractiveness. Constituting the basis of the historical heritage of Morocco, this sector forms a link between culture and economic, social and territorial development and is very rich in ancient traditions. LNT To go further