Air transport: ONMT and ISRAIR sign a strategic agreement

It is planned to set up a double weekly frequency between Marrakech and Tel-Aviv for the Summer 2022 season. The ISRAIR group is one of the most important tourism players in Israel. The participation of the ONMT in the IMTM Tel-Aviv trade show got off to a strong start with the meeting between Adel El Fakir, CEO of the ONMT and Rami Levi, a famous Israeli businessman and owner of the second Israeli airline, ISRAIR. For Adel El Fakir, quoted in an ONMT press release, “the ISRAIR group is one of the most important tourism players in Israel. Through this partnership, we will quickly attract a large flow of customers from this strategic market and we will also lay the foundations for sustainable growth for the years to come”. This meeting, continues the same source, follows the actions initiated by the ONMT for several months with the leaders of the company to prepare the establishment of air links between the two countries and to further expand the offer proposed since the takeover. relations between Morocco and Israel. The Office has in fact mobilized with the major players in distribution and travel in Israel in order to best support the establishment of direct air links between the two countries and to activate the arrival of Israeli tourists in the different Moroccan destinations. Thanks to this partnership, ISRAIR will offer 2 flights per week between Tel Aviv Ben Gurion airport and Marrakech Menara airport, for an offer of 8,500 seats to the ocher city, from the summer season between April and October 2022. This partnership will also allow the ONMT and ISRAIR to deploy a multimedia device on several Israeli media in order to communicate on the Morocco destination, its accessibility and its diversified offer for the different segments: family or religious tourism, leisure tourism, travel business and MICE.