“Ambiente” fair: Moroccan craftsmanship products showcased in Frankfurt

As part of the efforts made by the Ministry of Tourism, Handicrafts and the Social and Solidarity Economy for the promotion of Moroccan Handicrafts, the Maison de l’Artisan takes part in the “Ambiente” Fair which opened its doors on February 3, 2023 in Frankfurt, Germany, in accordance with its mission to promote and develop the marketing of Moroccan handicraft products on foreign markets. This participation is part of the strong dynamic experienced by the handicraft sector, reinforced in particular by the excellent performance of exports of Moroccan handicraft products which in 2022 crossed the record bar of one billion dirhams, thus marking a growth of 12% compared to 2021 and 26% compared to 2019. A reference event on an international scale, the “Ambiente” show brings together more than 4,500 exhibitors from 80 countries and nearly 150,000 visitors from all over whole world. A place for commercial exchanges and meetings with operators, buyers and professionals in the decoration and design sector, it is an essential platform for forging partnerships, prospecting new markets and offering new business opportunities. This show, laid out over more than 320,000 m², is organized around large exhibition areas, namely the DINING segment, devoted to tableware and reinforced this year by the HoReCa / Hospitality area, at the address professionals in the hotel and catering industry, the LIVING segment exposing interior design and furnishing trends and the GIVING segment dedicated to accessories and gifts. As for the WORKING segment, dedicated to international suppliers of furniture, equipment and office supplies, it completes the offer offered by the Show for the first time. So many universes where the authentic and refined creations of the Moroccan Artisan will find their place. For this 2023 edition, Moroccan craftsmanship is represented at “Ambiente” by seven companies operating in the sectors of furniture, glassware, decorative accessories, weaving and basketry. They are: Amal Links: specialized in basketry and design of furniture in plant materials -Fez; Atisania Home: manufacture of art and decorative objects – Tantan Atlas Art Minerals: stone sculpture – Agadir Bronze Verre: manufacture of artisanal glass objects – Casablanca Laure Welfling International: specialized in weaving – Tanger Medidis: Furniture and decorative products – Kénitra Opalescence: manufacture of decorative items – Casablanca On the sidelines of this participation, the delegation of the Maison de l’Artisan and the Embassy of Morocco in Germany held several prospecting meetings in order to strengthen the presence of Moroccan handicrafts on the German market, in particular with the officials of the German Design Council, Messe Frankfurt as well as several German operators wishing to import Moroccan handicraft products.