The participation of the Moroccan National Tourist Office (ONMT) in the International Mediterranean Tourism Market (IMTM) fair sent very promising signals on the potential of the Israeli market and the development of tourist activity between the two countries. After a first conclusive meeting with the airline Israir, the ONMT teams continued the process of activating the air routes between the two countries, the Office said on Thursday in a press release. In summary, the meeting with the company El Al to discuss the prospects for increasing air frequencies, after a first partnership ratified in July 2021 for the establishment of links between Tel-Aviv Casablanca and Tel-Aviv Marrakech, adds the Office. For Adel El Fakir, CEO of the ONMT, this first participation was “conclusive on several levels”. It was important for the Office, he noted, to support Moroccan operators in order to attract new partners and set up collaboration models to activate tourist flows from this high-potential market. . The ONMT task force also met with the leaders of Arkia Israeli Airlines, Israel's third largest airline. Objective: to open new connections to other Moroccan destinations and to double the Tel-Aviv-Marrakech frequencies to reach a peak of 8 weekly frequencies in the coming seasons, the statement said. Also, meetings with Israeli tour operators and travel agent networks were at the heart of commercial canvassing, in particular with ISTA, the region's leading online TO, as well as the Flying Carpet, Aviation Link and Pegasus TOs. In this sense, the ONMT is counting on the collaboration with the “Travel Agents Association”, chaired by Tali Luafer Epstein, who has said she is ready to organize in the coming days a mega Fam trip to Israeli travel agents on the Morocco, notes the same source. On the sidelines of this fair, Mr. El Fakir participated alongside the leaders of the tourist offices of Israel, Portugal, Lithuania and Bahrain, in the panel discussion under the theme “The Necessary Bridge Between Health And Tourism”. . The opportunity for the CEO of the ONMT to share with the audience the Moroccan model on the management of the health crisis and its resilience in the face of the situation. At the institutional level, Adel El Fakir met with his Israeli counterpart, Mr. Dani Shachar, in order to begin a work of exchange of expertise between the two offices as well as the establishment of a collaboration platform.