Luxury tourism: Morocco in the exclusive list of two American groups

This alliance sealed with Signature Travel Network and Virtuoso allows the ONMT to attack the American luxury tourism market in order to boost demand and increase tourist flows from the region to Morocco. Morocco is strengthening its tourist reputation with the American market. Partnership agreements have just been sealed between the Moroccan National Tourist Office (ONMT) and two American groups specializing in luxury tourism. These are Signature Travel Network and Virtuoso which, through this merger, now include Morocco in the exclusive list of “Preferred destinations” in their networks which total more than 32,000 travel agents. Added to this is Morocco’s access to all the national and regional fairs of the Signature Travel Network and Virtuoso distribution networks, which are only accessible to members. “The partnership between the ONMT and the two distribution networks provides for participation in trade fairs, periodic publications in the magazines of the two networks, brand content on various channels, in particular digital, in addition to networking and promotion”, confirms the ONMT in a recent press release. And to specify that “through this strategic alliance, the ONMT is continuing to deploy its Light in action action plan, by attacking the American luxury tourism market in order to boost demand and increase flows. tourists from the region to Morocco”. The Office also specifies that the two distribution networks are ranked among the largest on the American and global market. As for Virtuoso, it wants to be, according to the ONMT, as the first global network of travel agencies specializing in luxury travel and themed travel. It weighs up to 32 billion dollars in turnover. It is accessible by invitation only and includes more than 1,200 travel agencies and more than 21,000 travel consultants in 54 countries in North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. As for the Travel Network, the Group represents travel professionals in 470 points of sale in the United States, Canada and 176 international member sites in Mexico, the Caribbean, Brazil, Greece, Colombia, India , Ireland, Norway, Poland, United Kingdom, Philippines, Australia and New Zealand. Collectively, members of this network generate over $11 billion in annual travel sales.