The BCP is witness to this renewed desire to invest, particularly in the tourism sector where, after a bad patch, major operators are beginning to set up shop. The Regional Investments of the Banque Centrale Populaire (BCP) made a stopover, for their seventh stage, in the region of Marrakech-Safi. With a fundamentally tourist vocation, this region is currently arousing real interest for investments in all sectors. Evidenced by a potential of 2.3 billion dirhams, revealed within the framework of these Regional, which positions Marrakech-Safi in second place behind Casablanca-Settat. Hard hit by the Covid crisis which has undermined its buoyant sectors, the Marrakech-Safi region is in the process of reconnecting with development. Apart from its agriculture, which has to deal with the water variable, all sectors are gaining momentum in this region. Speaking on the occasion of the seventh stage of the Regional Investments in Marrakech, the chairman of the management board of the Banque Centrale Populaire de Marrakech-Béni Mellal, Abdelilah El Ouardi, indicated that “an investment potential of 2.3 billion dirhams was identified in this region as part of the Banque Populaire’s Regional Investments, which makes it the second after the Casablanca-Settat region”. Banque Populaire, with its historical roots and its leadership in the Marrakech-Safi region (concentrating 30.8% of resources and occupying the first place in the market in terms of credit) is witness to this renewed desire to invest, in particular in the tourism sector where, after a slump, major operators are beginning to set up shop. For his part, the second vice-president of the Marrakech-Safi region, Ahmed Akhchichen, underlined during his speech that “today, the Banque Populaire offers the opportunity to acquire regional governance whose vocation to capture the issues and above all to integrate the logics which are those of the dynamics of the territories of the region, hence the importance of setting up, for example, dedicated regional funds to support investments in the regions”. “It is absolutely necessary, today, to initiate a regional logic of making financial resources available to projects. We can no longer continue to reason as we have done so far, that is to say by simply copying what is done at national level and trying to make adaptations, “said Mr. Akhchichen.