ONMT sets sail for Tel Aviv

Tuesday, March 29, 2022 at 01:17 PM Casablanca – The Director General of the Moroccan National Tourist Office (ONMT), Adel El Fakir, is leading a large delegation of Moroccan operators to Israel to promote Morocco, as part of the International Mediterranean Tourism Market (IMTM) exhibition which is held on March 29 and 30 in Tel Aviv. “Adel El Fakir, General Manager of the ONMT, at the head of a large delegation of Moroccan tourist operators, set sail for Israel to participate in the International Mediterranean Tourism Market (IMTM) in Tel Aviv, on 29 and March 30, which is the biggest meeting of the tourist industry in Israel”, indicates the Office in a press release. More than thirty Moroccan operators thus went to Tel-Aviv. Hamid Bentahar, President of the National Confederation of Tourism and Lahcen Zelmat, President of the National Federation of the Hotel Industry are on the trip, as well as several heads of Regional Councils of Tourism (CRT) including Aziz Lebbar, President of the CRT of Fez- Meknes and Rachid Dahmaz, President of the CRT of Agadir Souss Massa. “As soon as diplomatic relations resumed, the ONMT mobilized to activate direct air connections between our two countries. Today, we are moving up a gear by setting up the milestones for a lasting relationship with all of the Israeli travel prescribers, by entering into partnership agreements and by launching a major communication and promotion campaign.” said Mr. El Fakir, quoted in the press release. For its first participation in this flagship event, Morocco is strongly represented at the Tel Aviv show. In addition to being dedicated destination in the honor of the show, Morocco's stand covers an area of ​​250 square meters in the center of the exhibition. On the sidelines of this fair, the Office has deployed for a few days an urban display device in the main arteries of Tel-Aviv in order to promote the destination Morocco. According to the ONMT, the Israeli market is strategic for Morocco as a destination and has significant growth potential with approximately 8 million Israelis traveling abroad each year. In addition, Israel has a strong Moroccan community which now has the possibility of traveling to its country of origin by direct flight. For 2022, the ONMT expects 200,000 visitors from the Israeli market. A number set to grow exponentially over the next few years, according to the Office, which recalls that Morocco and Israel are linked by direct air connections operated on the one hand by the national company Royal Air Maroc and on the other by the Israeli companies El Al, Israir and more recently Arkia thanks to sealed partnerships between these companies and the ONMT.