It sets new objectives under the new agricultural strategy Despite the vagaries of the economy, the sector has managed to show resilience in recent years and achieve the objectives it has set itself within the framework of the agricultural strategy. Thanks to its cheaper costs, the poultry sector has experienced a great boom in recent years. A dynamic driven by the Green Morocco Plan which has revolutionized the sector and endowed it with autonomy both economically and socially. Moroccan poultry farming is now positioned among the most efficient agricultural sectors. It achieves an annual turnover of 31 billion DH and generates 150,000 direct jobs and 450,000 indirect jobs via the transport and marketing circuits. Despite the vagaries of the economy, the sector has managed to show resilience in recent years and achieve the objectives it has set itself within the framework of the agricultural strategy. The 2008-2020 milestone was marked by a deep organizational structure as well as the signing of two program contracts in the sector, namely those of 2008-2013 and 2011-2020. Capitalizing on its achievements, the poultry sector is setting itself new objectives within the framework of the new agricultural strategy “Al Jayl Al Akhdar”. The focus is to continue modernizing the sector through increasingly effective organizational structuring. New challenges to be taken up The new course does indeed bear challenges. The time has come for the implementation of specific actions in the production sectors, the strengthening of marketing circuits and the preservation of natural production resources. Through these new directives, the professionals of the sector represented by the Interprofessional Federation of the Poultry Sector (FISA) aim to consolidate the competitiveness of the sector and to achieve a significant qualitative and technological leap by 2030. The ambitions of the sector will be reflected in a new generation program contract which meets the main lines of the “Al Jayl Al Akhdar” strategy, namely the human element, quality and sustainability. This system opens the era of a new poultry sector and a new win-win partnership between the State, consumers, the environment and professionals. Incentive measures will thus be put in place to improve the productivity of poultry farming, the optimization of its production costs and also the structuring of slaughter, recovery and distribution circuits. The commitments set also relate to improving the quality of poultry products, diversifying production, improving the levels of protein from poultry products in the food ration as well as improving the competitiveness of the sector for the promotion of exports. Conclusive achievements and historical achievements between 2008 and 2020 It should be remembered that the two program contracts concluded by the Interprofessional Federation of the Poultry Sector in Morocco (FISA) and the other players in this ecosystem had the objective of reaching a production of 900,000 tonnes of poultry meat and 7.2 billion eggs for consumption with an investment level of 13.8 billion dirhams and the creation of 500,000 jobs. The report drawn up at the end of 2019 shows a production of 782,000 tonnes of white meat and 6.9 billion table eggs. The consumption of white meats is estimated at 22.1 kg per capita per year. That of eggs has reached an average of 195 units per capita per year. Investments are estimated at 13.5 billion DH with a turnover of 32.5 billion DH and 530,000 jobs including 160,000 direct jobs and 370,000 indirect jobs in the distribution and marketing channels. Among the sector’s achievements, we can cite the reclassification of the poultry sector as an agricultural activity. This is a historic achievement for the sector. It is indeed of great importance for breeders who see the tax burden greatly reduced, or even eliminated for the smallest among them. The reclassification of the poultry sector is one of the first demands made by FISA since its creation in 1995. And it was not until 2021 that this appeal was approved. Thus, the amendment of article 46 of the general tax code restores after 25 years of waiting the breeding of poultry as animal production just like the breeding of cattle, sheep, goats and camelids. This reclassification thus allows professionals in the poultry sector to benefit from the agricultural tax system which provides for a series of incentives capable of further promoting the competitiveness of this sector, which constitutes an essential lever for the preservation of employment, particularly in rural areas.