RAM aims to position itself as a “global carrier” by 2037

The national company plans to strengthen its fleet and its air links in order to support the national tourism strategy Royal Air Maroc (RAM) aspires to position itself as a “global carrier” with international ambitions by 2037, said Wednesday in Casablanca, the CEO of the national company, Hamid Addou. As part of the new 2023-2037 program contract between Royal Air Maroc and the State, the company is undertaking a development plan which should enable it to change in size and position itself as a global carrier with international ambitions by 2037, underlined Mr. Addou during a press conference dedicated to the new program contract. Through a new global business model, RAM will change in size for the benefit of the country, its economy and its influence, via an expansion plan based on the substantial development of its fleet and a redeployment of its strategy. operating, he explained. RAM should move from the status of a traditional company, with a North-South medium-haul regional hub, to that of a global carrier, with a higher rate of growth, by operating a North-South and East-West transcontinental hub, a new “point-to-point” approach and a transversal national network, he added, noting that the company aims, by 2037, to acquire 200 aircraft, cover 143 destinations and reach 94 billion dirhams (MMDH) in terms of turnover (CA) with 31.6 million passengers, reports MAP. Between March 2024 and the end of 2024, RAM plans to acquire new aircraft as part of the implementation of its development strategy, added Mr. Addou, adding that between 2022 and 2027 RAM aims to accelerate the expansion of its fleet with a focus on the countries of America, coverage of the entire African continent and the opening up of Asia, but in moderation. Regarding the new transversal approach of the national network, it will, according to the CEO of the company, better connect the cities of the Kingdom and promote domestic tourism thanks to new services from Casablanca, Rabat, Agadir, and new transverse lines connecting Fez, Nador, Oujda, Guelmim, Laayoune and Dakhla. First Moroccan tourist carrier, with 5.5 million tourists transported per year, RAM, he continued, is today at the heart of the tourist strategy and the approaches to opening up and development of a certain number of regions, noting that RAM plans to strengthen its fleet and air links in order to support the national tourism strategy and meet growing demand. Mr. Addou also praised the skill and innovation of Moroccan youth which enabled the successful deployment of RAM’s strategic vision, adding that the company’s commitment also enabled it to deal with the many crises that have taken place over 40 years. In this sense, he recalled that the Covid-19 crisis and its impact, which brought the international air sector to a standstill for many months, made it possible to reveal the resilience capacities of the national company, forged by a a history punctuated by cycles of crises, new strategic directions and opportunities. In this regard, the official stressed that resilience in the face of hardships and crises, as well as service to the State and citizens, but also to Moroccans and Africans around the world, is part of RAM’s DNA, emphasizing the national company’s commitment to the success of Operation Marhaba, the various cultural and sporting events, including the World Cup, and transport to the Holy Places, which he described as a “historic mission”.