The ONMT organizes a Light Tour in Paris, London and New York

The Moroccan National Tourist Office (ONMT) is organizing a tour called “Light Tour” in 3 strategic cities, namely Paris, London and New York, the day after the launch of the international campaign “Terre de Lumière” which is currently being deployed on twenty countries. The director general of the ONMT, Adel El Fakir, accompanied by a delegation of Moroccan tourism professionals, is traveling to these capitals to meet travel specifiers, tour operators, airline managers and industry leaders. opinion of each country, indicates the Office in a press release. Team Morocco includes the President of the National Confederation of Tourism, Hamid Bentahar, as well as several presidents of federations and CRTs, in particular the President of the National Federation of the Hotel Industry, Lahcen Zelmat, the President of the Federation of travel agencies, Mohamed Semlali, as well as the president of the Regional Council of FèsMeknes, Aziz Lebbar, or even the president of the CRT of Rabat-Salé-Kénitra, Hassan Bargach and the president of the CRT of Casablanca, Othmane Cherif Alami, reports the MAP. Quoted by the press release, Mr. El Fakir said: “We are continuing our work to promote and market Morocco as a destination. In the aftermath of the international campaign, it was important for us to keep the pressure to the maximum on international prescribers and also to fully involve Moroccan professionals in this operation to promote the destination which is first and foremost theirs”. Thus, on May 17, it was in Paris that the ONMT teams and Moroccan tourism professionals met with French decision-makers. On May 18, it was in London that the same team was to hold a similar meeting with English decision-makers, specifies the ONMT, adding that finally today, May 19, it is in New York that the delegation will meet the American officials. A feat in terms of organization so that this tour takes place in three days flat. The “Light Tour” thus comes in the continuity of the unprecedented deployment of the international campaign “Terre de Lumière” and thus confirms the aggressive commercial and promotional approach of the ONMT whose objective is that Morocco quickly recovers its position before the crisis. , the statement concludes.