The ONMT targets the American luxury tourism market

Monday, June 5, 2023 at 10:20 PM Casablanca – The Moroccan National Tourist Office (ONMT) has just signed partnership agreements with two major American groups specializing in luxury tourism, namely Signature Travel Network and Virtuoso, which total more than 32,000 travel agents. Thanks to these partnerships, the Morocco destination is now part of the exclusive list of “Preferred destinations” of these two networks, in addition to having access to all the national and regional fairs of their distribution networks which are only accessible to members, indicates the Office in a press release, noting that these two distribution networks are classified among the most important at the level of the American and world market. Virtuoso is, in fact, the first global network of travel agencies specializing in luxury travel and themed travel. It weighs up to 32 billion dollars in turnover and is accessible only by invitation and includes more than 1,200 travel agencies and more than 21,000 travel advisers in 54 countries in North America, Latin America, Antilles, Europe, Asia-Pacific, Africa and the Middle East. Signature Travel Network represents travel professionals at 470 outlets in the United States, Canada and 176 international member sites in Mexico, the Caribbean, Brazil, Greece, Colombia, India, Ireland, Norway, Poland, UK, Philippines, Australia and New Zealand. Collectively, members of this network generate more than $11 billion in annual travel sales. The partnership between the ONMT and the two distribution networks provides for participation in trade fairs, periodic publications in the magazines of the two networks, brand content on various channels, in particular digital, in addition to networking and promotion. Through this strategic alliance, the ONMT is continuing to deploy its “Light in action” action plan, by attacking the American luxury tourism market in order to boost demand and increase tourist flows in the region. to Morocco, the statement concludes.