The revival of tourism requires a national strategy

By Rachid Al Arbi on 01/06/2022 at 10:51 p.m. © Copyright: DR Kiosque360. The slight turmoil in the tourism sector does not hide its critical situation. Calls from operators to save a dying sector are increasing. This article is a press review taken from the newspaper Les Inspirations ECO. The recovery of the tourism sector seems to be farther and farther away. In today's edition, Les Inspirations ECO reports that “the pandemic crisis has greatly exacerbated these structural difficulties and has had strong economic and social impacts on its development”. Based on the opinion of the Economic, Social and Environmental Council (CESE), he talks about six recommendations. Starting with the establishment of a framework law for tourism and the promotion of integrated strategic planning, involving a convergence of means and resources and monitoring and evaluation for the entire value chain. To this must be added the operationalization of the Moroccan sustainable tourism charter, the contribution through the tax system to the promotion of sustainable, productive investments, job creators and value catalysts in the host territories and the implementation instead of a “Tourism 365 days” approach. According to the newspaper, “this approach is based on the development of new segments which are weakly dependent on climatic conditions and oriented towards qualitative performance criteria such as foreign currency receipts and the average length of stay”. There is also the cultural tourism essential to develop traditional markets and attract new markets (Chinese, Russian, etc.), eco-tourism, rural tourism and adventure tourism, the offer of which can be adapted according to the seasons and the specificities of each region, but also medical tourism, wellness tourism, as well as tourism adapted to seniors and retirees for long stays ”. The daily also evokes national tourism for which it is proposed the creation of products adapted to purchasing power, the promotion of social and solidarity tourism, the development of youth hostels and the development of an adequate offer for the MRE. “The digital aspect is also very essential. It would therefore be advisable to promote sustainable tourist destinations and products through communication, connectivity and digitization by offering a Moroccan reservation and payment circuit ”, he continues, ensuring that at the center of all development, human capital should be formed by aligning with global trends and striving for excellence by updating employment mapping in the sector. By Rachid Al Arbi