The international campaign “Terre de Lumière”, launched on April 22 by the Moroccan National Tourist Office (ONMT) is now deployed in the 20 targeted countries. Morocco is thus at the top of the bill on the biggest places in the world. Back in image on a historic and unprecedented operation. Time Square, Picadilly Circus, Plaza Callao, the Opera, Tel Aviv… strong locations have been chosen as part of the deployment of the “Land of Light” campaign, indicates the ONMT in a press release. And the result is spectacular to say the least. The richness of Morocco, the energy that emanates from it and the inexhaustible source of inspiration that it represents are thus on screens around the world. In a video that has just been broadcast today by the ONMT, we see that Morocco is currently traveling on the 4 continents and that the images of the film “Terre de Lumière” are broadcast in places of great influence. of the whole world. “We are proud of this campaign which sublimates our country and of the impact it is already having on our target audiences in our strategic markets. Our ambition is to make Morocco an iconic and inspiring global brand, placing it among the favorite tourist destinations of world travelers,” said Adel El Fakir, CEO of ONMT, quoted in the press release. The new trendy process of the moment, digital Out Of Home (DOOH) was used for urban billboards and allows new perspectives for this campaign. The Office targets international tourists ranging in age from 25 to 59 with an interest in art, cultural experiences, nature and rural heritage, beaches and leisure activities. Remember that the “Land of Light” campaign was launched by the ONMT simultaneously in France, Spain, Germany, United Kingdom, United States, Middle and Near East, Israel and Africa, i.e. 20 countries, which constitutes a first in history. Through digital, television, billboards and the press, the objective is to achieve a level of notoriety, visibility, coverage and maximum frequency in order to provoke engagement with tourists from all over the world.