Tourism: Ammor and professionals enact the sector's roadmap

The Minister of Tourism, Handicrafts and the Social and Solidarity Economy, Fatim-Zahra Ammor, the National Confederation of Tourism (CNT) and its member associations and federations acted, Thursday in Rabat, the tourism roadmap , the actual launch of which will take place in the coming weeks. Ammor presented, in preview, the final version of the roadmap during a meeting with the CNT and its main member associations and federations, in the presence of Hamid Bentahar, president of the CNT, Adel El Fakir, general manager of the Moroccan National Tourist Office (ONMT), and Imad Barrakad, general manager of the Moroccan company of tourist engineering (SMIT), indicates a press release from the ministry. The Minister wished to thank tourism professionals for their involvement in the development of the roadmap for the sector as well as their strong mobilization alongside the teams of the Ministry, the SMIT and the ONMT for a rapid recovery of the sector. in 2022. This mobilization, combined with government action, as well as the plans to promote the destination and speed up air travel, have made it possible to recover more than 80% of arrivals and 112% of revenue by the end of November 2022. foreign currency travel compared to 2019, continues the same source. Ammor also underlined the unprecedented Momentum enjoyed by Morocco as a destination during the World Cup by reconfirming the mobilization of the ministry and its bodies under its supervision to capitalize on this enthusiasm, while raising awareness among professionals in the sector on the importance of stepping up efforts to improve the customer experience. It is in this burst of optimism regarding the sector’s ambitious prospects that the presentation of the sector’s definitive roadmap was launched, which takes into account the recommendations of professionals issued during the various meetings with the Minister, as well as the thematic workshops carried out during the development of the roadmap and which saw the participation of around a hundred private operators. Thus, the main levers of this sheet have been exposed, in particular a new engineering of the tourist offer which will put more emphasis on the tourist experience and an offensive plan for the development of international and domestic air connectivity. It also involves the strengthening of promotion and marketing, with particular importance given to digital, the stimulation of private investment and a plan to structure the hotel offer based on the upgrading of the hotel park. existing and the creation of new hotel capacities. At the end of the presentation, the operators reiterated their thanks for the government measures and for the Minister’s commitment alongside professionals, in favor of the rapid recovery of the sector in 2022. They also welcomed the operational nature of the roadmap which provides concrete solutions to the priorities necessary for the development of the tourism industry, as well as the significant financial resources which will be mobilized to materialize the very ambitious vision of the roadmap. Ammor, in turn, confirmed that the public-private partnership will be a prerequisite for the success of the roadmap, and that it will have to materialize through the effective participation of private operators in the governance, reflection and deployment of different construction sites. The coming weeks will see the effective launch of the strategic roadmap for tourism and the operationalization of its priority areas in the short and medium term, the statement concludes.