Tourism and crafts: Morocco in the spotlight in Aix-les-Bains

An unmissable event which will take place from June 24 to July 10 More than 800 square meters will be devoted to Moroccan tourism in order to highlight the diversity of its offer, to identify new avenues for partners and to strengthen the influence of the Moroccan destination. Crafts, culinary art, fashion show, economic forum, musical evening… the Aix-les-Bains Moroccan Tourism and Crafts Fair promises its visitors a rich program and various activities. This event, which highlights tourism and Moroccan crafts, will take place from June 24 to July 10, 2022 at the Parc Floral des Thermes in the heart of one of the oldest cities in Savoie in the Auvergne-Rhône-Alpes region. . Tourism and craftsmanship in Morocco are two interdependent sectors insofar as on the one hand craftsmanship revitalizes tourist attractiveness, and on the other hand tourism constitutes a real opportunity for craftsmen and companies operating in the sector. It is also an essential way to promote craftsmanship. Endowed with a diversified cultural heritage, each region of Morocco has its own characteristics and craftsmanship which strongly express the creativity of master craftsmen. It must also be said that in recent years, Moroccan craftsmanship has continued to develop to meet the demand for exports abroad while keeping its 100% Moroccan signature. An offer that visitors to the Salon d'Aix-les-Bains will have the chance to discover during this summer period. A space for discovery To welcome visitors to this show, the organizers spared no expense. Thus, the exhibition space located in a sumptuous environment extends over an area of ​​3,200 meters in one of the most beautiful walks of Aix-les-Bains. It will bring together nearly 30 finely selected craftsmen and will include the participation of several tourism and crafts professionals. “Visitors will be able to discover their know-how in a warm setting worthy of a Moroccan village, designed with authenticity and modernity in order to shine the wealth of Morocco as a tourist country”, indicate the organizers of this event adding that more than 800 square meters will be devoted to Moroccan tourism in order to highlight the diversity of its offer, to identify new avenues for partners and to strengthen the influence of the Moroccan destination, which has always been a land of welcome. Morocco is indeed one of the most popular destinations for international tourists. Its imperial cities, its millennial history, its mountains, its old medinas, its landscapes, its luxuriant palm groves and the hospitality of its inhabitants attract more and more lovers of a change of scenery and discovery every year. Between the climate, the cultural richness, the landscapes, the welcome, the country offers its visitors a rich and diversified tourist experience. Its proximity to Europe and its network of air links are also considerable advantages, making it one of the most preferred and coveted destinations by tourists. The first edition of the Aix-les-Bains Moroccan Tourism and Crafts Fair will take on the appearance of a thousand and one nights with a decor that lends itself to it. It will also be an opportunity for visitors to appreciate Moroccan know-how and culinary art. And for good reason, the Kingdom of Morocco does not only have tourist assets to visit. Dishes in Morocco are recognized around the world for their savory taste. The creativity of the Moroccan gastronomic art marries thousand-year-old tradition and authenticity thanks to the use of spices which enhance the taste. Morocco is also a country where cities live a festive atmosphere. Several festivals and events are to be discovered during the year and during the summer period. Investment opportunities for companies The meeting organized in Aix-les-Bains will also be that of investment. The SME/SMI will have its place. The objective is to allow these companies to have visibility and create investment opportunities. “The exhibition will allow Moroccan, French, American and Dutch SMEs/SMIs to promote their products in partner countries, as well as to develop exports in all sectors of activity”, underlines the same source. Moreover, professionals will be able to discuss during the Economic Forum which will take place at the Palais des Congrès in Aix-les-Bains on July 1 and 2, 2022. A workshop will be organized on this occasion for Moroccan and foreign investment funds to discover investment opportunities in various sectors. Moroccan companies will take part and will have the opportunity to present their projects.