Tourism in Morocco: recover the figures of 2019, the priority of the guardianship

By Nabil Ouzzane on 08/31/2022 at 11:21 p.m. (updated on 09/01/2022 at 04:24 a.m.) Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, Social and Solidarity Economy. © Copyright: MAP Kiosque360. The Minister of Tourism, Handicrafts and the Social and Solidarity Economy, Fatim-Zahra Ammor, launched, on Tuesday August 30, 2022 in Rabat, the work of the new roadmap, in collaboration with the major players in the sector. and professionals. This article is a press review taken from the daily newspaper L'Economiste. Fatim-Zahra Ammor, Minister of Tourism, Handicrafts and the Social and Solidarity Economy, held a meeting on Tuesday August 30 in Rabat with the National Confederation of Tourism (CNT) and its main member associations and federations, in the presence of the Director General of the Moroccan National Tourist Office (ONMT), Adil El Fakir, and the Director General of the Moroccan Society of Tourism Engineering (SMIT), Imad Barrakad. In addition to the launch of the work of this new program, the meeting was an opportunity to review the economic situation and the positive outlook for tourism, the achievements of the summer season confirming the sustained recovery of the sector and a return to 2019 levels, indicates the daily L'Economiste in its September 1 edition. Fatim-Zahra Ammor thus insisted on the importance of strengthening this dynamic “in order to accelerate the rate of recovery of performance in 2019”, recalling that a plan of attack has already been put in place to increase short-term air transport capacities to the Kingdom, promote the destination to tour operators and strengthen its reputation among international tourists. This strategic roadmap for the sector aims, among other things, to double the number of tourists by 2030 to reach 26 million tourists, the ministry said. The new strategy will be based on three main axes, namely the strengthening of air transport through the increase in capacity and the multiplication of point-to-point flights, the alignment of the tourist offer with national and international demand, and finally the stimulation of public/private investment around priority levers, including entertainment and ecotourism. This meeting thus made it possible to present a first stage of the diagnosis, the main lessons of which show significant changes in demand, which requires a real adjustment of supply. It was also an opportunity to return to the short and medium term proposals of the CNT for the revival of the tourism sector. In this regard, the Minister recalled the need to change the paradigm of governance of the sector, by integrating a strong public-private partnership and relays at the territorial level. The next few weeks will see the organization of several thematic workshops with the participation of representatives of private operators, in order to refine the objectives and implementation programs for each tourism sector and to target the priority levers and projects to be deployed. . By Nabil Ouzzane