Tourism in Souss Massa: 2.8 MDH for the creation of a digital platform

Tourism» The Regional Development Company for the promotion of very small, small and medium-sized tourist enterprises relies on e-commerce to promote the Agadir Souss-Massa destination. The Regional Development Company for the promotion of very small, small and medium-sized tourist enterprises Souss Massa (SDR TPME tourist SM) allocates 2.8 million DH for the creation of a digital marketing and networking platform tourism SME in the service of promoting the destination of Agadir Souss-Massa. In detail, this new project concerns the implementation of digital tools for the deployment of the platform, including management tools for the SDR TPMET SM and digitalization tools for VSEs and SMEs, as well as connectors with existing solutions. This platform, with a total cost of 2.8 million DH, will manage all types of tourist offers in the Souss Massa region. These include, among others, classic hotels, holiday villages, tourist residences, guest houses, inns, lodges and other similar accommodation, guide services, tourist transport and restaurants. . The service provider must develop a platform capable of generating online booking engines configurable by administrators, create several online sales engines depending on the type of offer, territory or sector, as well as generate the engines in the form of widgets, easily integrated on the site of service providers and partners. And will offer a “basket” system allowing the Internet user to select tourist offers of different types (accommodation, catering and other tourist products and activities) that may come from different sellers and from different sources, we read in the document. It should be noted that the SDR TPME Touristiques SM has already launched a few days ago a call for projects for the accompaniment and the technical and financial support of tourist TPMEs in the region. Investment bonuses and subsidies ranging from 10 to 50% of the amount of the investment are planned as part of this support program, indicates a press release from the SDR TPME Touristiques SM. This call for projects is part of the implementation of the support program for existing tourist VSMEs wishing to carry out a transformation program aimed at upgrading their structure and improving their competitiveness to achieve operational excellence, as well as candidates interested in new creation projects and initiators of new tourism development projects. It is aimed at the tourist accommodation, travel agency, entertainment and leisure, sport and well-being, tourist catering, tourist guide and tourist transport sectors. The main objective of the call for projects being to enrich and densify the entertainment offer of the destination of Agadir Souss-Massa, notes the same source, specifying that projects from the entertainment and leisure sectors as well as innovative projects will be given priority in the selection process.