Tourism: “Morocco, Land of Light” spot, Best International Advertising Campaign (La Razon)

The Director General of the Moroccan National Tourist Office (ONMT), Adel El Fakir, received the Prize for Best International Advertising Campaign, for the spot “Morocco, Land of Light”, this June 21, 2022 in Madrid. The ceremony was organized by the Spanish newspaper, “La Razon”. According to the organizers, the campaign stood out for its innovative nature, breaking with traditional communication codes. The event saw the participation of Karima Benyaich, Ambassador of Morocco to Spain, Hamid Bentahar, President of the National Confederation of Tourism, Lahcen Zelmat, President of the National Federation of the Hotel Industry and Mohammed Semlali, President of the Federation National Travel Agencies.