Team Maroc traveled to New York for the final sprint of the “Light Tour”. There was a general mobilization of tourism professionals for the reconquest of the US market. The ONMT teams, accompanied by a delegation of senior institutional representatives and Moroccan tourism professionals, were mobilized this Thursday in New York for the final stage of the “Light Tour”, a three-day tour that took them carried out in France, the United Kingdom and the United States. The objective is to aggressively promote Morocco as a destination in these strategic markets by capitalizing on the launch of the new international communication campaign “Morocco, Land of Light”. Your browser does not support the video tag. Just two weeks after the images of the new campaign lit up the streets of Times Square, Team Maroc detailed the repositioning of the Maroc brand in front of a prestigious audience, including major travel players such as Internova and Wonderland, media large audiences like CNN and the New York Times, as well as lifestyle columnists and renowned influencers. It is also an opportunity to showcase the destination's strengths and explore new opportunities for collaboration with American tourism players. Adel El Fakir, General Manager of the ONMT, says on this subject: “It was essential for us to meet the prescribers of this crucial market. By continuing to forge ties with the key players in tourism in the United States, we are making sure to strengthen Morocco's position in this very competitive market. The United States indeed represents a major tourist market on the international level, with more than 90 million travelers abroad each year, who stand out for their high purchasing power and a strong desire for a change of scenery. This market therefore holds significant growth potential for Morocco as a destination.