The launch of commercial flights between Morocco and Israel took place this Sunday, July 25, 2021. In parallel, a memorandum of understanding was signed for the promotion of the destination Morocco. Tourism professionals from Israel are currently visiting Morocco to prepare tourism cooperation between the two countries.
On Sunday July 25, the first two Tel Aviv-Marrakech flights operated by Israeli companies El Al and Israir landed on the tarmac at Marrakech Menara international airport. These new lines follow discussions conducted by the Moroccan National Tourist Office for several months with Israeli tourism professionals, said a press release from the Office. The latter, in fact, mobilized, as soon as relations between Morocco and Israel resumed, with the major players in distribution and travel in Israel in order to best support the establishment of direct air links between the two. country.The Vice-Presidents Sales and Commercial of the company EL AI came for the occasion and were welcomed by Adel El Fakir, CEO of ONMT. A Memorandum of Understanding was thus signed between the ONMT and the flag carrier airline El Al, defining the framework for the promotion of the Morocco destination in joint marketing, underlines the same source. El Al’s flight also carried on board tourism professionals, as well as a dozen Israeli journalists and influencers, invited by the ONMT. These guests are staying in Morocco until Thursday, July 29. On this occasion, the ONMT is organizing a series of meetings, bringing together Moroccan and Israeli professionals, in Marrakech and Essaouira, in order to generate commercial and media benefits for the Morocco destination. It should be noted that El Al will offer three flights per week between its Tel Aviv Ben Gurion base and Marrakech Menara airport, operated by Boeing 737-900ER which can accommodate 16 passengers in Business class and 159 in Economy. As of August 10, El Al will also operate three weekly rotations to Casablanca Mohammed V airport. A third airline, Arkia, will launch its flights from next September. With a Moroccan diaspora estimated at 800,000 people, the Israeli market represents great potential for the destination Morocco. Currently, 50,000 to 80,000 Israelis visit the Kingdom annually. A figure set to grow with the multiplication of air links between the two countries. 200,000 Israeli visitors could be expected in the first year in the different segments: family or religious tourism, leisure tourism, business travel and MICE. The commercial contacts established by the Moroccan National Tourist Office and these Israeli companies will make it possible to consolidate a significant capacity of seats from this new market.