Tourism & sustainable development: Morocco honored in Spain

“Best emerging sustainable destination” is the prize that Morocco has just won at the beginning of the year in Madrid, during the event organized at the “Real Fábrica de Tapices”, for all its actions in favor of tourism. and sustainable development. Morocco, represented by the Moroccan National Tourist Office (ONMT), in the person of its general manager, Adel El Fakir received its new consecration on January 17 in Madrid, in the presence of the Moroccan Ambassador to Spain, Karima Benyaich and from the hands of Josep Palau, director of the Spanish magazine Viajar, specialized in Tourism and awarding the prestigious Viajar award. “I am honored to receive this prize which recognizes the efforts of the Kingdom of Morocco in the field of sustainable tourism. This recognition reinforces the influence of the Morocco brand through the attributes of sustainability and responsibility to which travelers around the world are very sensitive,” said Adel El Fakir on this occasion. The new consecration of Morocco took place during a networking event where the main Iberian and Latin American prescribers and tourist operators were present, as well as the main representatives of the profession in Morocco. The meeting also made it possible to consolidate the achievements of the Light Tour organized on June 21, 2022 in Madrid, and to confirm Morocco’s performance on the Spanish market, the leading market in terms of performance recovery for the year 2019 (98% at the end of November 2022). It was also an opportunity to recall the exceptional results of the last communication campaign aimed at the Spanish market. With an exposure rate of 74%, it achieved a satisfaction rate of 91% and nearly 90% of respondents expressed interest in visiting Morocco. This has earned Morocco many distinctions such as the prize for the “Best international promotion campaign in Spain” and the prize for “the best culinary destination”.