Tourism: the National Handicrafts Week marks its return with a more international format

In December, the Ministry of Tourism, Handicrafts and Social and Solidarity Economy will organize its emblematic National Handicrafts Week (SNA), placed under the High Patronage of His Majesty King Mohammed VI may God assist, After an absence of two years, due to the pandemic, the return of the SNA for a 7th edition will be marked by a new format which is part of the strategy of the Ministry to open up to international markets while repositioning the artisanal product locally. This new format will therefore be available in two national and international dimensions. The international component will consist of the organization of the “Marrakesh International Art and Craft Connect” from December 5 to 7, 2022, an international economic forum which will constitute a meeting platform between Moroccan artisans and international operators including buyers, designers, architects, master- artisans. The objective is twofold. On the one hand, to share best practices on innovation, design, distribution, and on the other hand, to concretize commercial agreements allowing to accelerate the rhythm of exports of craft products. The national component, for its part, will be dedicated to the promotion of the artisanal product among Moroccans through the establishment of marketing operations in high-traffic areas as well as the organization, in parallel, by the regional Chambers of Crafts, regional fairs to highlight the uniqueness of the different regions and allow craftsmen to increase their income. This 7th edition thus comes to capitalize on the dynamic of collaboration between the Ministry, the Maison de l'Artisan, the regional Chambers of Crafts and public and private partners in order to revitalize Crafts, a booming sector whose National and international development prospects are very promising.