The Réalités Group, which acquired the walls and the business of the Lincoln hotel in Casablanca, announces that the building which has threatened to fall into ruins for decades in front of the Central Market in Casablanca, will be rehabilitated under the Radisson brand and delivered in 2025. Formerly, among the finest hotels in Casablanca, the Lincoln hotel has lost its luster over time, even threatening to collapse. Today, the Réalités Group and the Radisson Collection brand will restore its image. That purists and other members of Casa ¨Mémoires be reassured, the facade of the former Lincoln hotel, classified as a historical heritage of Morocco, will be maintained. According to the new buyer, the renovation will preserve the architectural bias of the building, highlighting the authenticity of the place around local know-how. Also, we learned that the rehabilitation will be carried out by the Realities teams in Morocco and piloted by the Radisson collection brand! As a reminder, the Realities Group won in November 2018, the call for events launched by the Casablanca Urban Agency (AUC) for the acquisition, redevelopment, renovation and operation of the hotel. Becoming the new epicenter of Casablanca Yoann Choin-Joubert, CEO of the Réalités group, stressed that the group's teams are 100% committed to serving this demanding and exciting project, which will restore the beauty of what was once ‘Lincoln Hotel and its iconic facade. Ultimately, that is to say in 2025, Réalités and Radisson Hotel Group will provide customers with a unique hotel offer in a unique place, open to the day before, to modernity, with an environmental approach. The work of this 5-star hotel is based on a floor area of 13,500 m², for the construction of 120 rooms and suites spread over 3 levels. Two restaurants, two bars, a tea room, a coworking space, modular conference rooms, a SPA and a covered car park on 2 basement levels. Ramsay Rankoussi, Vice-President of Africa & Turkey Development of Radisson Hotel Group, finds for his part that: “the Lincoln Hotel, a Radisson Collection hotel, will once again become the epicenter of Casablanca, one of the main business destinations in Africa , and its iconic access point for all travelers.