Tourism: The roadmap for the Casablanca-Settat region is emerging

During this meeting, Abdelatif Maâzouz, President of the Council of the Casablanca-Settat region, announced the preparation of a cultural tourism program dedicated to the region. Vision: The tourist roadmap for Casablanca-Settat cap 2026 and cap 2030 was at the center of debate during the 2nd Casablanca-Settat Interactive Tourism Forum which took place on Wednesday July 5 in Casablanca. Back to the outlines! Exchange, debate around the strategies and projects adopted and promote tourism as a catalyst for the socio-economic development of the Casablanca-Settat region. These are the objectives of the 2nd Casablanca-Settat Interactive Tourism Forum organized on Wednesday July 5, 2023 in Casablanca. Organized under the theme “What tourist roadmap for Casablanca-Settat cap 2026 and cap 2030?”, This meeting is organized by the Regional Tourism Council of Casablanca-Settat, in partnership with the local development company Casablanca Events et Animation. It must be said that the speakers addressed the main axes of the region’s tourism development strategy. On this occasion, Cherif Othman Alami, President of the Casablanca-Settat Regional Tourism Council (CRT), said: “Our ambition for 2026/2030 is to welcome six million national, foreign and resident tourists to the Casablanca-Settat region. Settat. To achieve this objective, we must design and implement innovative regional tourism development strategies adapted to our context as well as innovative tourism development strategies adapted to our context”. Leisure and seaside tourism Mr. Alami considers that the city of Casablanca has a prominent place in business tourism and MICE. “Our goal is to strengthen the city’s reception and service capacity, particularly in terms of luxury hotels, conference centers and international events,” he said. For leisure and seaside tourism, the president of the CRT recognizes that “our 235 km Atlantic coastline offers incredible opportunities for tourism and nautical activities”. He considers that the diversity of the beaches and the quality of the infrastructures are the main assets. “We must continue to invest in the sustainable development of our resorts to provide unforgettable experiences for our visitors,” he said. Cultural and rural tourism Mr. Alami also mentioned cultural tourism while evoking the architectural heritage of Casablanca. “The city is a cultural destination par excellence. Culture is the core of our identity. The provinces of the region, rich in their history, have so much to offer”. He cited in this context the Portuguese city of El Jadida, the medina of Azemmour, the Kasbah Ismailia of Settat and the Kasbah of Mohammedia. Eco-tourism is a global trend. “Our region has tremendous potential in this area with varied landscapes, natural parks and rich biodiversity. The development of ecotourism in harmony with the protection of the environment will be one of our major axes. Regarding rural tourism, we must encourage and support local initiatives that highlight the natural diversity of our countryside,” he recommends. For her part, Asmae Belkziz, vice-president of the Casablanca-Settat regional council, indicated that the promotion of tourism is a competence shared between the State and the regions. “We are convinced that we must capitalize on pooling the efforts of all institutions and private and public players. This is to ensure the promotion of integrated strategy planning across the entire value chain. The Casablanca-Settat region has many assets and presents a rich and diversified tourist offer”. For Ms. Belkziz, “sustainable, responsible tourism is an essential lever for contributing to our region”. This ambition, she notes, is fully “defined and mapped out at the level of the region’s two strategic and operational steering documents, namely the SRAT (the regional land-use planning scheme), and the PDR (the regional development). Thus at the level of the SRAT, several project spaces have been defined. These are, according to her, eco-tourism projects. “The regional vision revolves around spaces for tourism, in this case seaside and sports tourism in El Jadida, business, sports, health for greater Casablanca, ecological green tourism for Benslimane, rural and sports tourism for Berrechid,” she notes. Congress and exhibition center, organization of cultural events In the same vein, Mohamed Jouahri, CEO of the local development company Casa Events et Animation, announced on this occasion the launch very soon of the project to transform the Casablanca as a convention and exhibition center. “It is a strategic and structuring project. It is the result of a partnership with the Ministry of Investment, Convergence and Evaluation of Public Policies, the Casablanca-Settat Region Council, the Prefectural Council and the Casablanca-Settat Region Tourism Council and the local development company Casa Events et Animation,” he says. According to him, the work will be carried out including 12 months. “The site will benefit from a beautiful environment and easy access by large players. This project perfectly reflects the role of the Casablanca brand, namely to bring players together around a collective good, unite them around common values ​​and concrete projects,” he notes. This is the title of the box Cultural program worth 680 MDH dedicated to the regionAnnouncements During this meeting, Abdelatif Maâzouz, president of the Council of the Casablanca-Settat region, announced the preparation of a cultural tourist program for the Casablanca-Settat region. “This program worth 680 million dirhams will be implemented with the Ministry of Youth, Culture and Communication. It concerns cultural activities, creation of job-providing projects, training and preservation of the region’s heritage”.